Stars Group appoints Andrew Lee as new BetStars leader

Toronto TSX-listed online gambling firm, The Stars Group Inc, has this morning confirmed the appointment of Andrew Lee as new Managing Director of its BetStars division.

Lee the former Managing Director of William Hill Online (2012-2016), will succeed current incumbent Zeno Osskó as BetStars MD, and is expected to takeover the sports betting division’s leadership duties on 29 January.

Confirming the appointment of Lee as Bet Stars MD, Rafi Ashkenazi, CEO of The Stars Group detailed; “Andy is an experienced operator with proven credentials of developing an industry-leading online and mobile sportsbook”.

“We expect his appointment will help us achieve our aim of developing our sports betting business into a strong secondary customer acquisition channel to our leading poker business, improve its market share in our top European markets, and prepare it for future geographic expansion”.

A seasoned online betting leadership executive, Lee will be responsible for the performance, and strategic direction of BetStars, a sports betting brand targeting growth in multiple regulated markets. The Stars Group further informs that Lee will be based in the Isle of Man at Stars Interactive Group headquarters.

Commenting on leading BetStars, Lee stated; “I’m looking forward to helping The Stars Group achieve its sportsbook goals by continuing to grow and develop its customers’ experience, reach, and market share within the exciting and growing global gaming market,”