Industry marketing veteran Harry Lang has announced the launch of new marketing consultancy ‘Brand Architects’, seeking to better develop and define brand dynamics/capabilities for all sector stakeholders.
Lang who most recently served as Marketing Director for low-margin bookmaker Pinnacle has 18-years’ experience in marketing leadership and has led a number of high coverage multi-vertical campaigns for WMS, Rank Group and bwin.party Entertainment.
Detailing the launch of Brand Architects, Lang states that he aims to deliver ‘honest client appraisals’, combined with developing pragmatic solutions and the effective ROI frameworks across strategic brand, digital, ATL advertising, PR, copy, affiliate and experiential disciplines.
Commenting on the launch of Brand Architects, Lang states; “Marketing often gets a bad rep as a money drain for operators and B2B providers alike and sometimes this accusation is valid.
“I’m looking to offer KPI driven brand development, channel marketing and PR consultancy to the gaming industry that won’t come with nosebleed costs”.