EveryMatrix launches ‘next generation’ bonus system live with PlayFrank

Ebbe Groes

Industry platform and software developer EveryMatrix has announced the launch of its next-generation bonus system, which has gone live with client PlayFrank.com

EveryMatrix development details that its new Unified Bonus System (UBS) ‘is a modular bonus system to create, manage and report on promotions for casino and sports products’ helping operators combine rewards programs and promotional content which are activated through various triggers.

UBS aims to deliver better flexibility on bonus planning, whilst maximising client retention programmes with deeper reporting of player incentives and the value generated through incentivised promotions.

Presenting UBS, Ebbe Groes EveryMatrix CEO stated that his company was committed to developing ‘perfect gaming environments’ for its partners to operate in;

“At EveryMatrix, clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer. The launching of the Unified Bonus System solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.”

As first UBS client, PlayFrank launches its gamification-based player ranking system in which its customers can decide how they will be rewarded.

Creating a unique playing experience as they move up the PlayFrank ‘Reward Tracks’, which have been developed to give all PlayFrank customers multiple choice on rewards incentive types.

Commenting on UBS, Sam Smit PlayFrank Head of Marketing detailed “We recently launched our new gamification features based on UBS. UBS provides us with innovative tools which we use to reward players based on their gameplay. The innovative technology and flexibility contribute to tremendous Bonus possibilities. With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

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