Sun shines for Bede Gaming’s South Africa market entry

Michael Brady

Updating the market, industry platform supplier Bede Gaming will enter the South African online gambling market has entered a new partnership casino and leisure operator Sun International.

Agreeing terms, Bede will become the lead technology platform supplier for Sun International’s online gambling subsidiary Sunbet brand (sunbet.co.za).

Seeking to become the leading destination for South African online gambling consumers, Sun International has undertaken a technology restructure of its existing Sunbet supplier provisions.

This November Sun International confirmed that Kambi would act as lead ‘end-to-end’ sportsbook platform supplier, integrating its market services within Bede Gaming’s backend technology platform.

Updating stakeholders Anthony Leeming, CE, of Sun International, remarked: “To leverage in the digital environment we require a flexible platform that will allow us to deliver the world-class experience which our customers expect.”

“For this reason, it was an easy decision to partner with Bede Gaming, which has enjoyed significant success in other markets. The team has been a pleasure to work with and we are excited to continue working in partnership.”

Bede Gaming CEO Michael Brady, was pleased to confirm a further regulated tier1 partnership, with an established casino & leisure operator in Sun International.

Bede’s strong commercial momentum had been recognised in 2017, with the company indexing as a top 100 ‘Sunday Times TechTrack 100’ enterprise.

“To enter the South African market with such a respected name as Sun International really underlines our commitment to grow Bede’s footprint in global regulated markets.” Brady details

“We have been selected by Sun International because we offer a flexible platform and lightning fast integrations that have proven successful in multiple jurisdictions.

“Operators are demanding greater speed and flexibility, which is something we are able to deliver. We look forward to building a long and mutually beneficial relationship with Sun International, and will continue to build upon our market-leading offer.”