Eurobet Italia maximises Virtual Football inventory with Betradar multi-channel agreement

Updating the market, Italian betting operator Eurobet Italia will expand its virtual football inventory by launching Betradar’sVirtual Football League; and ‘Virtual Football Nations Cup’ across all core channels (retail, online and mobile).

The multi-channel agreement will see Eurobet roll-out Betradar’s exclusive virtual football content across its +850 retail points.

The Virtual Football League features 16 teams playing 240 fixtures per season across 30 match days, each having 8 games played in parallel. The Virtual Football Nations Cup is played by 24 international teams, playing a total of 51 matches across an initial group phase followed by the traditional knock out stages.

Speaking about the developments, Eurobet MD Andrea Faelli said: “At Eurobet, we pride ourselves on being at the forefront of sports betting innovations and offerings. Naturally, we want to adopt that same commitment across our virtual betting offering, and this partnership with Sportradar is integral to that approach. These new modes will provide fresh formats for Italian punters to enjoy, whether in shop, on line or on their mobiles”.

Eurobet management details that it was to be at the forefront of virtual sports engagement for its retail and digital customers, offering them the broadest choice of games through Betradar’s partnership

Heinz Kirchhoff, MD Gaming at Betradar added: “10,000 shops worldwide offer our Virtual Football product and we are delighted that Eurobet’s outlets have decided to not only stay with us, but also embrace these new iterations of our award-winning offering. Since 1995, they remain the go-to operators across Italy and their faith in what we are doing is a powerful indicator that we remain on the right track. And with ICE not too far away now, it gives us great confidence as we get ready to launch even more Virtual products in London for 2018.”

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