SBC News Voice of the Sports Betting Industry
Updating the market, Kambi Group Plc has informed that it has secured a multi-year contract extension with Stockholm-listed online gambling group LeoVegas AB, which will see the firm continue to act as lead sportsbook platform supplier for LeoVegas Sports.
The contract extension follows the successful launch of LeoVegas Sports in 2016, which has become one of Kambi’s fastest growing clients.
LeoVegas Sport became the first operator of the Kambi network to take large ownership of its frontend, giving it the ability to quickly enhance the personalised experience it offers its players.
Updating stakeholders a pleased Kristian Nylen, Kambi CEO, said the contract renewal could be partly attributed to the empowerment capabilities the supplier provides its customers, with LeoVegas having been able to develop a unique sports betting experience on top of the Kambi Sportsbook core.
“Since partnering in 2016, Kambi has enjoyed a close working relationship with LeoVegas, co-creating a differentiated product proven to appeal to players across various markets and demographics,”
“Contract extensions are particularly pleasing as they underline both the relevance of the outsourcing model and quality of our Sportsbook, so we are of course delighted to have retained LeoVegas as a customer for the long-term,”
Gaining solid product momentum and scalability serviced through Kambi solutions, LeoVegas Sports has launched in a number of regulated markets including UK, Italy, Denmark and Germany.
Riku Jokela, Head of Sports at LeoVegas said: “We are delighted to continue working with Kambi – it has been a great journey since the launch of LeoVegas Sports and we believe we have more exciting times ahead.
“We really appreciate the support we’ve had from Kambi as we build and improve our unique sports betting experience. It makes a big difference for us that Kambi offers the most betting markets with all sports included.
“Also, as a sports betting operator, we fully understand how important in-play betting is for our customers and, as far as I’m concerned, Kambi offers the best in-play experience. For instance, our customers love the Instant Betting features which allows them to bet on every point in tennis.”
