Perform Group bolsters football performance dynamics acquiring Scout7

Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring.

The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by over 200 professional sports teams and national federations.

OptaPro has a prior relationship with Scout7 operations, serving as the technology’s lead data provider.

Ben Mackriell, Head of OptaPro, commented on the acquisition “Scout7 have been a key partner of OptaPro for a number of years and the relationship has enabled us to provide market-leading data and technology to football clubs in more than 14 countries. By aligning Scout 7’s technological expertise and industry knowledge with OptaPro, we will be able to provide clubs with enhanced tools that assist them in affecting on-pitch performance and scouting processes. We have exciting and innovative plans to develop a product set that will service clubs across multiple departments and we look forward to working with our clubs to deliver solutions that are at the cutting edge of elite sport.”

Confirming the acquisition Perform governance, stated that Scout7 assets would enhance the firm’s leading football data and insights offering, creating new provision for its multi-market partners.

Lee Jamison, Scout7 Managing Director, backed Perform as new owners: “Today marks the start of an exciting new chapter for Scout7 and a defining moment for professional sports technology. Since 2001, we have been the market leader for scouting management solutions in football, supporting clients of varying size and infrastructure in professionalising their player recruitment and assessment processes. Now as part of Perform, we will be working in parallel with another industry leader, OptaPro, to continue to drive and innovate in a fast-moving industry. With our combined knowledge, skills and expertise, our clients can look forward to strong technology partnerships and cutting-edge products, driven by the evolving requirements of the industry, to support and enhance their information management and evaluation processes.”