Enteractive appoints former Cherry CEO Fredrik Burvall as corporate advisor

Industry retention and customer loyalty solutions provider Enteractive has confirmed the appointment of former Cherry Group CEO Fredrik Burvall to its Board of Directors.

Burvall joins Enteractive’s corporate advisory having stepped down as CEO of industry games and systems developer Cherry Group last January following ten-years’ service as a leadership executive.

Enteractive CEO Mikael Hansson commented on the board appointment: “Fredrik has an impressive track record within the betting and gaming industry, and his addition to our Board of Directors is a major coup for us.

“During his time with Cherry, he oversaw major acquisitions across all of the group’s business areas, and delivered strong financial results. The rest of the team and I look forward to working alongside Fredrik in what is an exciting period of growth for the company.”

Burvall joins Enteractive as the company seeks to launch new products to market and expand its client base with betting and gaming.

“I’m thrilled to have begun a new chapter of my career with Enteractive, one of the industry’s leading providers of player retention solutions,” said Burvall.

“We have big ambitions to grow the company’s international footprint with our unique and personal offering, which helps operators reactivate churned players and keep them engaged.

“Most operators are focusing on taking in new customers, but forget to focus on the existing customer base, especially the inactive players. I believe that re-activation will be the next big thing in iGaming especially now more markets are being re-regulated and taxed locally.

“Operators probably don´t know what a gold mine they are sitting on. I am sure Enteractive with their IPRs and player retention solutions will be a major player helping operators develop and maintain high margins.”