Pragmatic Play hires Victoria Bonner as new Marketing lead

Industry games developer Pragmatic Play continues to strengthen its senior management team confirming the appointment of Victoria Bonner as its new Head of Marketing.

A seasoned industry marketer, Bonner joins Pragmatic Play from Malta-based competitor NetEnt AB where she acted as lead Events Manager (2016 – 2017).

As new Head of Marketing, Bonner will now lead Pragmatic Play industry communications, PR and partner marketing initiatives.

Yossi Barzely, Head of Business Development at Pragmatic Play, commented on the senior appointment “We are thrilled to welcome Victoria to the team during what is an exciting period for Pragmatic Play.

“Her excellent track record in iGaming and beyond make her a key addition to the business as we look to expand into new regulated markets and build on our reputation as a premium slot developer. Her results during her tenure to date have been impressive.”

Following a strong commercial run, games developer Pragmatic Play has boosted its commercial and market arm with new hires. Last August the company announced the appointment of Harry Biring as Senior Business Development lead.

Bonner commented on joining Pragmatic Play: “Pragmatic Play is a growing force in slot game development, with recent releases such as Jurassic Giants and Pixie Wings underlining its strength and potential.

“I am both delighted to have joined this talented team and eager to help contribute to the company’s future growth. I very much look forward to helping it become one of the best-known and most respected providers in the industry.”