Not Normal…Betting app Kwiff launches ‘oddball’ UK marketing campaign

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services.

The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions.

Launched this week, Kwiff’s ‘It’s Perfectly Normal’ has been branded as the betting sector’s ‘strangest, yet most artistic advert of all time’.

As creative lead Droga5 has been praised by marketing news sources Adweek and Campaignlive featuring Kwiff’s advert amongst this August’s best creative work.

Karl Engström, CEO and Founder of Kwiff backed the campaign detailing that it was the perfect creative, for his company to announce itself to market.

“For us, as a young company with big ambitions to disrupt a very competitive industry, we knew from the start that we needed to create not only an amazing product experience but also tell our story in a way that cuts through and makes people think,”

“‘It’s perfectly normal. Until its kwiffed!’ truly tells our story about how we offer a product that delivers. But we add a magical twist, when you least expect it we might reward you with an almost abnormal experience of thrill.”

Kwiff – It’s perfectly normal. Until it’s kwiffed. (FATHER & SON )

Kwiff – It’s perfectly normal. Until it’s kwiffed. (BEDLAM – full)