SBC News Voice of the Sports Betting Industry
European sports betting operator mybet Group (mybet) has confirmed that it has secured a ‘Co-Sponsor’ and ‘Official Sports Betting Partnership’ with North Rhine-Westphalia Bundesliga football club Borussia Mönchengladbach.
Entering the Bundesliga 2017/18 season (start date:18 August), as a Mönchengladbach Co-Sponsor mybet will gain heightened brand coverage throughout the club’s Borussia Park Stadion (capacity: 54,000).
Furthermore, the mybet logo will feature as the official sponsor for the Mönchengladbach season 2017/18 team bus.
Confirming the deal Markus Peuler CEO of mybet Holding SE, was pleased to further his firm’s presence within German football, as mybet enters a crucial new football season
“Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga. With Borussia from Mönchengladbach, we do support a club, whose image and development in the last couple of years fit our own goals perfectly” Peuler commented.
Borussia Mönchengladbach club management stated that it was pleased to have secured a trusted betting partner with an established brand for German consumers. As a Co-Sponsor mybet will feature throughout the Bundesliga social and grassroots initiatives this upcoming season
“We are very pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years”, said Guido Uhle, Director Sponsoring, Catering and Events at Borussia Mönchengladbach.
