SBC News Voice of the Sports Betting Industry
Boosting its product portfolio, Oslo-listed Gaming Innovation Group has confirmed that it has integrated Lottoland Solutions within its proprietary platform iGaming Cloud.
The partnership will see Lottoland lottery betting markets integrated within iGaming Cloud brands’ guts.com, Rizk.com and Superlenny.com, allowing GIG players to place bets on the outcome of the world’s leading lottery draws.
GIG management stated that it had boosted its gaming inventory by integrating Lottoland Solutions with its ‘powerful gamification tools’.
Ben Clemes of iGaming Cloud commented on the Lottoland partnership “This partnership with Lottoland allows us to add a new product vertical to iGaming Cloud, powered by an industry leading supplier. Combining Lottoland’s vast lottery offerings with iGaming Clouds real time data and Gamification tools opens the door to a very powerful user experience.”
Gibraltar-based Lottoland continues to grow its B2B division gaining GIG as a strategic partner. Last June the lottery operator, detailed that it had entered a gaming partnership with William Hill Australia.
Lottoland Solutions Director Michael Bogie said, “Our jackpot lottery betting products are popular across a range of markets and customers. Adding iGaming Cloud, a truly forward- thinking fast-growing partner, is something we are very proud of and we look forward to a successful launch.”
“Lottoland have a portfolio of 30+ products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, including our Insurance Linked Security, the Gaming Innovation Group is the latest company to be able to benefit from Lottoland’s unique and proven lottery betting solutions which have paid out €150 million to lottery betting winners.”
