SBC News Voice of the Sports Betting Industry
Boosting its profile and coverage within the Russian betting market, Panserve Limited European online bookmaker Marathonbet has announced that it has signed an official shirt sponsorship with FC Dynamo Moscow.
Marathonbet marketing has announced that it has secured a three-year ‘shirt branding’ deal, which will see the bookmaker’s brand displayed on the back of Dynamo Moscow’s Russian Premier League matches, with the new 2017/18 season beginning on 18 July.
The bookmaker was pleased to have secured a shirt sponsorship with one of Russia’s most successful and popular football teams. Confirming the partnership Marathonbet Russian market representative Ekaterina Zemkova, detailed that the bookmaker had added a further European football giant to its growing football sponsorship portfolio.
“Dynamo Moscow is a club with a great history – it is the first Soviet champion, the first Soviet Cup winner. It is a brand recognised all over the world. I am confident that together we will achieve excellent results. We have been partnering with sports clubs for a long time, with a portfolio now including Manchester United, Malaga and Hibernian. We are pleased to have such a prominent club as Dynamo joining these names. We are thankful for the perfectly organised negotiations process.”
Yevgeniy Muravyov, General Director of Dynamo Moscow FC welcomed Marathonbet as a partner, stating that the football club had partnered with a trusted name within the online betting sector.
Muravyov further detailed that Marathonbet would form an integral part to season 2017/18 marketing for Dynamo Moscow.
