Updating the market, Betsson Group European online sports betting subsidiary Betsafe has announced the launch of its horseracing inventory, added to its existing market portfolio.
The operator’s new horse racing inventory was added yesterday, with the bookmaker detailing that its customers will be able to bet on ‘over 250,000 races from across the globe every year’.
Betsafe management detailed that the company had created its own proprietary horseracing product combined with an experienced horse racing trading team which it had inherited through its December 2016 €35 million acquisition of European racing specialist operator RaceBets.com
Nicola Fitton, Managing Director, Betsafe, commented on the launch of racing markets “To be a competitive player in markets like the UK and Ireland, it’s imperative to offer a horse racing product, and we’re delighted to be the first Betsson brand to launch horse racing as part of our sportsbook.”
Part of Betsson Group’s stable of European sports betting brands, Betsafe has targeted growth within the saturated UK online betting market. Betsafe detailed that it would look to optimise racing markets within the coming weeks, offering best pricing and player promotions.