‘Recapture the Crown’…GVC rebrands & redevelops PartyCasino’s legacy proposition

FTSE-listed GVC Holdings has today unveiled the rebrand and proposition makeover for its flagship online casino asset PartyCasino (PartyCasino.com), as the operator seeks to bring back the glory days to its legacy brand.

Issuing a press release, GVC management stated PartyCasino wanted to ‘recapture its crown’ as the most popular destination for online casino players.

The full makeover has seen GVC redefine PartyCasino’s branding, website and overall product proposition, focusing on ‘delivering a straightforward and transparent experience with an emphasis on pure player fun.’

GVC’s Group Head of Casino Brands, Jon Salmon a key stakeholder in the redevelopment project commented

“With this relaunch our mission has been to revitalise the great PartyCasino brand. Everything from the look and feel, to the player experience has been improved with a focus on creating something unique in the industry – a lifestyle casino brand that our players can live and breathe.

Further to the announcement, GVC marketing detailed that it would support the relaunch of PartyCasino with a major all-vertical advertising campaign. The relaunch of PartyCasino will offer customers the chance to win an exclusive all-expenses paid party in Ibiza, headlined by international DJ sensation Robin Schulz

“Our Ibiza party campaign is an important statement of intent on the direction we are going and we have lots more exciting initiatives to come. Let’s get this party started!” Salmon added