SBC News Northern Spain ambitions see Codere revamp Basque Pelota

Northern Spain ambitions see Codere revamp Basque Pelota

Spanish sports betting operator Codere Apuestas (Codere) will fund the creation of a new Basque Pelota player league ranking with the help of the sport’s governing body Liga de Empresas de Pelota a Mano (LEPM).

The new system named ‘Ranking LEPM Codere’, for the first time will classify the performance of Basque Pelota players competing in the ‘Aspe Pelota’ y ‘Asegarce Pelota’ leagues.

Revamping the sport classification, LEPM and Codere will invite the best Pelota players competing in the Aspe and Asegrace leagues to an end-of-season ‘Codere Masters Championship’ tournament, which will see competitions for all Basque Pelota playing formats.

Originating from the Basque Country, ‘Pelota’ (Pelota Vasca) is considered the ‘world’s fastest ball sports’, and is mainly played in Northern Spain within the regions of Pais Vasco, Navarra and La Rioja.

The Basque sport has always maintained a strong association with betting, as punters place wagers on competing athletes/teams playing in ‘round robin format’ of games.

Announcing the operator’s partnership with LEPM, Carlos Sabanza Codere Head of Sponsorship stated that the bookmaker was pleased to launch the ranking initiative for the legacy sport combined with end of season tournament.

Codere hopes that its investment in redeveloping Basque Pelota, will help the operator grow its profile within the provinces of Northern Spain, as the company seeks to grow its online and retail presence.

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