Deeper Integration…Sky Betting & Gaming extends platform partnership with NYX Gaming

Updating the market, Sky Betting & Gaming (SB&G) has confirmed that it has extended its lead platform provider partnership with NYX Gaming’s OpenBet systems.

The renewal of partnership follows the successful launch of Sky Bet Italia in Q4 2016 on the OpenBet platform. NYX detailed that moving forward it would support SB&G’s international market initiatives, building a full roadmap of activity to support the rollout of new features and functionality working alongside the operator’s sportsbook team.

The partnership will further see a deeper integration of NYX’s Open Gaming System (OGS) with SB&G’s UK and Italian online casino properties. NYX OGS aims to deliver 36 new gaming titles to SB&G properties per year and giving its partner access to over 1000 games titles.

In 2016, SB&G acted as a deal funding co-partner for NYX Gaming £270 million acquisition of leading industry sports betting platform provider Openbet.

Richard Flint, CEO of Sky Betting and Gaming, commented on the extension: “NYX Gaming Group, via OpenBet, has been an integral component of our business since day one, the performance and stability of the platform.

“NYX Gaming Group, via OpenBet, has been an integral component of our business since day one, the performance and stability of the platform is key to our best-in-class customer experience.

“Enhancing that customer experience is a core focus for Sky Betting and Gaming and the strengthening of the relationship with NYX is another big step towards our objective to build the best casino in the market.

“NYX is a premium developer and we are thrilled to be able to offer their highly popular games to our players, giving our customers more options alongside our own proprietary games.”

A pleased Matt Davey, CEO of NYX Gaming Group, backed Richard Flint’s statement: “We’re pleased to announce a strengthening of our relationship with the team at Sky Betting and Gaming, and to further support their impressive growth.  “This partnership is significant to NYX, representing a firm endorsement of the group as a whole, and emphasising the vital role it plays for the industry’s most successful operators around the world.

“It also reaffirms NYX’s commitment to building our partnerships and maximising the relationships across a number of different areas to deliver optimum value to our clients. The closer we work with customers to develop our relationships, the better we can tailor our products to deliver improved growth for our respective businesses.” Work will also begin work to integrate Core Gaming’s casino content into NYX’s casino offering. This will give Core access to over 200 operators and the full-suite of tools and technology through NYX’s OGS platform.”

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