Coming Home… Better Collective launches Danish version of SmartBets

Henrik Lykkesteen,

Industry affiliate marketing specialist Better Collective, has announced the launch of ‘customizable odds comparison’ portal SmartBets for its home market of Denmark.

The Danish launch of SmartBets sees Better Collective continue its multi-language strategy for the odds comparison portal, which currently services English, German and Italian versions.

The latest version of SmartBets follows in the footsteps of its counterparts with an industry-first customisable smart feed that allows users to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, ensuring they’ll easily find the best bets relevant to them.

Beyond just offering the best odds, SmartBets aims to provide users as much information as possible, so that punters can feel confident in their selections.

The SmartFacts feature, which present football facts based on statistics in the users’ personal feeds, has been expanded in the latest version, due to its popularity, and has now been placed throughout the site, including on match pages.

Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “We’re delighted to announce the latest language version of SmartBets, especially as it’s our home nation of Denmark. The majority of punters in Denmark are digital natives, and we are proud to offer them a localised version of our one-stop digital hub for everything related to football betting.

“It is an exciting time for the website, and the Danish edition joins an already large stable of different language versions of SmartBets. With more expansions on the horizon, plus plenty more innovative features soon to be announced, we think SmartBets is fast becoming the ultimate comparison.”

Better Collective management continues its strategy of produce diversification for the European betting market, which has garnered the company notable recognition. SmartBets, which was launched last June, was named Best New Affiliate Product at the SBC Awards, as well as Best Innovation at the 2017 iGB Affiliate Awards


Henrik Lykkesteen, Chief Commercial Officer for Better Collective will be speaking on live betting impacts, trends and industry processes at the Betting on Football Conference (3-5 May Stamford Bridge London)

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