Ladbrokes Coral takes full control of video content with bespoke iGame Media platform

Eddie Mumtaz,

FTSE-listed bookmaker Ladbrokes Coral has claimed a “world first technology” by taking full end-to-end control of its licensed video content.

In partnership with iGame Media, Ladbrokes Coral has developed a new video streaming platform which merges the enterprises combined API video content providing users with a unified front-end experience using a single player across all digital outlets.

Updating the market, Ladbrokes Coral development team stated that the bespoke platform was a ‘crucial leap forward in a changing strategy’ as the merged enterprise develops new co-synergies.

Boosting operational efficiencies, the video platform will reduce the Group’s overall ‘acquisition to delivery’ cycle down to a matter of days and will enhance market engagement and distribution of content.

iGame Media developed Ladbrokes Coral’s new streaming platform in such a way that they only require a single sportsbook integration API to map all video events and additionally connect with multiple rights holders as well.

This means video events from major third party rights owners are also mapped via this single API, drastically reducing the multiple resources to support sportsbook integrations.

“This revolutionary technology, with the industry’s first single platform video solution, allows unlimited rights holders or content aggregators to bring their offering via Ladbrokes Coral in a very short timeframe,” said Ian Chuter, Chief Operating Officer – Digital at Ladbrokes Coral Group.

“It places Ladbrokes Coral in a unique place to stay abreast of technical changes and ahead of our competition. It also delivers a unified solution for our customers who can access a single player across any platform.”

Eddie Mumtaz, Managing Director of iGame Media, commented on the platform “We are very excited for Ladbrokes Coral Group; working with their technical teams and strategists over the last few months has been a fantastic journey for both us and them. Our single API video platform is the future, driving a lot of cost savings for the Ladbrokes Coral operation, and equally allowing a single team to manage all their video property, giving users a unified playback experience.”

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