Kristian Nylén – Kambi sets corporate goal of ‘Winning by Outperforming’

Kambi Group Plc Chief Executive Kristian Nylén has stated that 2016 was the perfect period for his firm to test its services against its market competitors, detailing the high wagering activity recorded during the UEFA Euro 2016 football championships (June – July) and Rio Olympics (August).

Publishing a forward-looking statement on Kambi’s ‘2016 Annual Report’, Nylen details that corporate governance has set itself the goal of ‘Winning by Outperforming’ its competitors on product delivery, market range and scalability of its platform provisions.

“Once again, 2016 saw our operators outperform the market, increasing their turnover by 36%. We can only ever be as successful as our operators so to see them deliver such a positive performance is very gratifying for everyone at Kambi,” Nylén commented.

Nylén points to the firm’s founding principles of creating betting platform and software provisions for Tier 1 clients, that has helped his firm separate its services within a crowded marketplace. These principles have served the company well in 2016, in-which Kambi ‘strengthened its commercial pipeline’ by adding LeoVegas, Mr Green, Rank Group UK, R.Franco Spain and Televisa Mexico as new clients.

Kambi’s CEO states that servicing high caliber/ high demand operators that require proven and efficient platform scalability functionalities will help his firm lead the industry platform provisions sector, as more operators look for outsourced sports betting operations.

Nylén continued: “2016 saw a general shift towards operators’ outsourcing their Sportsbook which created a higher demand for Kambi’s premium Sportsbook.

“We have added five new operators in 2016: award-winning gaming groups LeoVegas and Mr Green, as well as the largest media group in Mexico – Televisa – and two of Europe’s most renowned gaming companies, Rank and R. Franco in the UK and Spain respectively.

“Kambi believes in empowering its operators so that they not only benefit from the quality and scale efficiencies of Kambi’s Sportsbook, but also have the flexibility to differentiate their service, giving them brand distinction and flexibility.”

Supporting its market leading ‘best in-class’ ambitions, Kambi now operates a team of 525 employees across its Pan-European offices of Stockholm, London and Bucharest. The firm further states that will roll-out new innovations to support its growing list of betting industry customers.

“This Q4 2016, we also launched our first price differentiation tool to allow operators to offer different odds in different markets, giving them the flexibility to choose to strengthen their competitiveness in certain markets or to earn higher margins in others. It is a tool that has already been warmly welcomed by our operators, impacting positively on their revenues.”