SBC News Voice of the Sports Betting Industry
As announced last week, Frankfurt Xetra-listed European online bookmaker mybet Holdings has launched its new IT platform (date 21 March), which will revamp its sports betting and online casino product offering.
Nearly two years in development, mybet’s IT platform represents the operator’s biggest ever infrastructure commitment.
Following its official launch, mybet governance stated the platform would support an ‘enormously enlarged sports betting and casino offering in a completely new visual design on the website www.mybet.com’.
For a number of financial quarters, mybet governance has stressed the importance of the new platform, detailing the its delivery and launch will be key to the company’s performance turnaround and recovery of player activity within its core markets.
On its launch, mybet governance stated that the company had already gained a better online casino product which could be accessed through mobile devices. Furthermore, the operator has signed new supplier contract with Evolution Gaming which will allow it to offer live casino verticals.
“The new product platform immediately pushes our online offering to a completely new level. But for us, this is only the beginning as we are up to a lot more. Some features will follow shortly, some improvements will take a little longer. But first of all we are now able to catch up with the speed of innovation in the industry, which was no longer possible with the old infrastructure“, says Markus Peuler, CEO of mybet Holding SE.
