Sky Bet Italia ups dynamic marketing capabilities with Betgenius

Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions.

Partnering with industry data, software and content specialist Betgenius, will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian sports betting market.

Moving forward, will integrate Betgenius’ contextual advertising API, which will serve relevant real-time betting suggestions to users and potential customers. marketing detailed that Betgenius dynamic marketing provisions would help reduce customer acquisition costs and help improve player life-time values.

Commenting on the marketing partnership Davide Magni, Media and Partnership Manager at, said: “At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”

Betgenius’ advertising creative is driven by real-time sports data, allowing its partners to display dynamic content such as live scores and odds within banners and widgets. Betgenius secures its second major Italian marketing partnership having been selected by bookmaker SNAI as lead digital marketing partner this February.

Jack Davison, Managing Director at Betgenius, said: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner to help grow its sportsbook with this service.”

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