Pariplay appoints Gil Soffer as global sales lead

Industry gaming systems and content provider Pariplay Ltd has confirmed the appointment of Gil Soffer as its new Vice President of Sales & Business Development.

Soffer will be tasked with leading Pariplay global sales and commercial initiatives. Further to the senior executive appointment, Soffer has joined Pariplay’s management board advising the company on its growth strategy.

An industry commercial services veteran, Soffer joins Pariplay from Playtech Plc where he served as international business consultant, advising the firm on new market entry and development.

Soffer takes commercial lead of Pariplay, following a number of improvements to its industry platform provisions expanding the its portfolio games titles.

Gili Lisani, founder and CEO of Pariplay, commented on the appointment, “As we continue to expand our business within the iGaming sector, we are thrilled to bring onboard talented individuals to support in the company’s growth. Gil Soffer is an accomplished and knowledgeable professional, and we look forward to his contribution in growing our business and promoting Pariplay&B2B FUSION content hub, as well as our gaming and lottery platforms.”

Gil Soffer commented on joining Pariplay management “Pariplay has cutting-edge technology and gaming content. Its dynamic offering is beneficial to new and established operators, and I look forward to working with Pariplay management team to drive the brand’s growth as they continue to introduce all-encompassing products to operators.