bettingexpert (operated by Better Collective) continues its ambitions of expanding Smartbets into the leading Pan-European odds comparison portal, informing customers of the best bookmaker information and deals available.
Italy represents Smartbets third market entry, following the launch of its services for the UK market followed by the release of its German language site last December.
Bringing new innovation to the Italian market, SmartBet’s ‘SmartFeed’ will allow for a continuous source of valuable odds that are personalised for players.
Beyond offering the best odds, the SmartFeed also includes Smart Stats, which highlight a team’s performance history in various markets. The goal of SmartBets is to provide its users with the best odds, as well as the most information, so that punters can feel confident in their selections.
Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “The release of the Italian version of SmartBets is just the latest in a list of expansions we have planned, and shows our commitment to our growing audience in Italy.
“It is an exciting time for the website, and with more more releases on the way next year, as well as the simple-to-use interface and innovative features, we feel SmartBets is the ultimate comparison tool.”
Launched last July by bettingexpert Smartbets was named Best New Affiliate Product in the SBC Awards, as well as Best Innovation at the 2017 iGB Affiliate Awards. Thanks to bettingexpert’s innovative one-click betting integration, users are also able to place bets instantly with major operators, including Ladbrokes.