Industry first…Pinnacle opens market on CrossFit Open 2017

Curacao and Malta-licensed sports betting operator Pinnacle has declared ‘another industry first’, by taking wagers on the ‘CrossFit Open 2017’. Pinnacle states that it is the first bookmaker to offer odds on the sport of Crossfit, which incorporates ‘high-intensity fitness programs with aerobic sports training and muscle conditioning exercises’.

Sponsored by Reebok Fitness, the Crossfit competition aims to find ‘the fittest man and woman on Earth’. The Reebok Crossfit season is divided into three stages. The first runs known as the

The Reebok CrossFit season is divided into three stages. The first runs known as the CrossFit Open run for five weeks between 23rd February and 27th March with event organisers expecting a record turnout for competing athletes.

All participating athletes will be presented with syndicated ‘Crossfit Open training challenges’ which include qualifying benchmarks in order for the athletes to progress further in the competition. Athletes are required to complete the challenges either by submitting a video or by completing the workouts at a Crossfit affiliate in the presence of a judge.

The best CrossFit Open athletes will progress to the ‘Regional Finals’ (19 May to 4 June), competing for a chance to make the sport’s marquee event ‘The 2017 Reebok CrossFit Games’.

Opening the betting industry’s first ever Crossfit market, Pinnacle’s Chief Executive Paris Smith stated; “As ever when Pinnacle enters a new bet market, we had to start from scratch with Crossfit.

When our Growth Sports team started pricing the athletes it was fascinating to see them investigate such a new and exciting sport. They started by looking at the competitors and their previous form and then let the customer betting patterns adjust the lines.”

Harry Lang, Marketing Director at Pinnacle commented on the sport of Crossfit

“Pinnacle is known for bet market innovation and the rapid rise in popularity of Crossfit as both a participation and spectator sport means betting opportunities were the natural evolution. We’re happy that Pinnacle is the first leading bookmaker to offer a significant Crossfit bet market on this new and exciting sport and I’m looking forward to seeing which bet types prove to be most popular”.

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