SBC News Voice of the Sports Betting Industry
Industry live table specialist Codeta.com has confirmed the appointment of former Tain Networks CEO Patrik Svensson as the firm’s first Chief Technology Officer (CTO).
An experienced enterprise architect and technology infrastructure veteran, Svensson joins Codeta leadership as the firm seeks to grow its services aggressively in its starter markets of the UK, Austria, Switzerland and Germany.
Moving forward Svensson will be in charge of all Codeta verticals and will be further tasked with building the firm’s engagement mechanisms and player UX utilising Google Machine Learning and the Facebook front-end platform, React.js.
As a Codeta executive appointment, Svensson will report directly to Codeta.com founder and chief executive Edward Ihre, and will be based in the operator’s Stockholm office.
Edward Ihre, CEO of Codeta.com, said: “Patrik is a major hire for us, and we are delighted to welcome him to the team. We can’t wait to tap into his years of experience and technical know-how to fine-tune the already excellent experience we offer our players.
“We have fiercely ambitious plans for our brand and proposition, but remain focused on delivering a world-class UX to our customers both old and new. Patrik will be key to achieving this, as well as leading us into new markets and regions.
Patrik Svensson, Chief Technology Officer at Codeta.com, said: “Codeta plans to become the Netflix of live casino. We want to offer our players the most intuitive and easy to navigate UX on the market, and I have been brought on board to help achieve this.
“We will couple my knowledge and experience with the most advanced technology available; it is a powerful combination that will help Codeta achieve its goals to enter and dominate markets the world over.
“Live dealer is set to boom globally this year, and Codeta.com is very much leading the charge. I am thrilled to be joining the company at such an exciting time, and feel privileged to be a part of its on-going and future success.”
