Industry content and platform provider Yggdrasil Gaming has launched a new business initiative ‘Yggdrasil Dragons’ that will engage, work with and support mutually beneficial partnerships between the supplier and other sector entrepreneurs and new businesses.
The Yggdrasil Dragons programme will give its new partners access to Yggdrasil’s leading technical framework, robust licensing structure and further access to the firm’s operator networks and development teams. Furthermore, Yggdrasil governance will commit direct funding to projects and new business initiatives where necessary.
The idea behind Yggdrasil Dragons is to allow entrepreneurs and gaming businesses with new and exciting ideas to access vast resources, experience, and knowledge to ensure their proposition have an optimal chance of reaching market.
Opening its new business programme, Yggdrasil management will consider a number business proposal, with the firm stating that it is on the lookout for initiatives/projects that will enable Yggdrasil to enter new markets and product verticals, as well as gaining access to innovative technologies and tools that will enhance the player experience.Yggdrasil further details a keen interest in both live and social products and technologies.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “The online gambling industry is fiercely competitive, and we often see individuals and businesses with great ideas fall by the wayside simply because they don’t have access to the right support and assistance to get their proposition off the ground.
“Over the years, Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities in markets all over the world, and a team of talented and amazing professionals that continue to drive us forward. We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals.
“We see this as being mutually beneficial. Our partners can tap into our resources and experience, and in turn we gain access to new game verticals, products, features, tools and ideas. We believe this is an efficient and effective strategy to grow the Yggdrasil business without having to acquire companies and take on the risks that come with M&A.”
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