Catena Media seeks Swedish market boost with €5 million acquisition of

Stockholm Nasdaq-listed Catena Media continues its affiliate marketing expansion by confirming that it has agreed to acquire Swedish online casino portal for a maximum consideration of €5 million.

Updating investors, Catena governance stated that the acquisition would boost the firm’s position as industry leader in Scandinavian player acquisition, furthering its services to Catena client operators.

In its acquisition note, Catena governance detailed that it had paid €3.5 million cash upfront to acquire and all its related assets. Catena governance has enhanced the deal to a total consideration of €5 million by attaching a two-year performance related enhancement.

The acquired asset will directly contribute to Catena corporate performance as of 1 February 2017.

Catena CEO Robert Andersson stated that would form an integral part to his firm’s growing gaming/betting affiliate marketing portfolio, as Catena seeks to become the outright market leader in industry player acquisition.

In 2016 Catena Media began its aggressive M&A strategy acquiring leading Euorpean casino information portal for €16 million and leading UK portal for a reported £10 million.

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