Announcing its first major product release for 2017, Curacao and Malta licensed bookmaker Pinnacle has launched its ‘Betting Resources’ services, with a view of educating its customer base on the market intricacies and complexities of sports betting.
The bookmaker aims to create ‘the most comprehensive collection of expert betting advice available anywhere online’ available to betting consumers. The service will further focus on ‘highlighting the importance of a strategic and analytical approach to betting with the user experience driven directly by customer input’.
Beyond betting educational content, Betting Resources will be supported by a Pinnacle developed all-vertical ‘Resource Feed’, detailing unique data, analysis and breakdown of markets.
Mirio Mella, Pinnacle Customer Engagement Manager and key stakeholder in Betting Resources project commented on the release: “Pinnacle is proud of its unique reputation for providing educational content; Betting Resources underlines the importance of that commitment. The cutting edge user experience now matches the exceptional standard of content that our editorial team produce on a regular basis. I am very excited to hear the reaction of our customers.”
Pinnacle governance has backed the Betting Resources project stating that it would help the company differentiate its brand and services within the saturated online betting sector. Pinnacle CEO Paris Smith commented on the Betting Resources project: “Pinnacle has always put the customer first and utilised it’s Marketing expertise to educate players rather than participate in a bonus-led race to the bottom. With the launch of Betting Resources we are increasing the unique educational ‘bonus’ that being a Pinnacle customer offers.”