IGaming Cloud, a platform for operators and whitelabels, has revealed that Aaron Xuereb has been appointed as the company’s new Chief Data Officer.
Xuereb will be based in Malta and tasked with the long term development and optimisation of iGC’s data infrastructure with a focus on providing the best user experience for all the firm’s partners. He arrives at iGC, a company which is a part of the Gaming Innovation Group (GiG), with quite extensive experience in igaming.
His first role post-graduation was to develop an entire front end for a German bookmaker on behalf of Page One AG. He has since worked for the Nordic Gaming Group and Betsson.
Xuereb said of his new move and role as Chief of Data: “We know what operators need to successfully run their businesses. Unfortunately, many businesses limit themselves by focusing too much on Descriptive Analytics, that is traditional revenue and customer activity reports that answer the question; what happened?”
He continued: “It only took a couple of meetings with Robin (Group CEO), Ben (MD for iGC) and Mike (Group CTO) before I was convinced that iGC was where I wanted to work next.I am really impressed with the talent, passion and dedication of the people working here and how fast this company has grown in such a short time”.
Other brands under the Gaming Innovation Group umbrella are Guts, Rizk and Innovation Labs.