Ligue de Football Professionnel (LFP), French football’s governing body has confirmed that it has extended its partnership with national lottery and gambling operator Française des Jeux (FDJ) for a further four years.
FDJ has acted as official gaming partner of LFP leagues since 2009, and will now continue its sponsorship until the end of the 2019/20 French football season.
Continuing its sponsorship, FDJ betting and gaming services will receive extended coverage throughout LFP’s cup competition ‘Coupe de la Ligue’, and will gain further exposure during Ligue 1 and Ligue 2 matches.
Agreeing new sponsorship terms, FDJ marketing detailed that the operator would seek to push new online betting brand Parions Sport during the season.
FDJ governance was pleased to continue its involvement with LFP one of its longest running sponsorships. The operator further stated that it would continue to contribute to French football grassroots and social initiatives.