Malta-based German language sports betting brand TIPLIX has become the latest industry operator to relaunch its affiliate program in partnership with Income Access (Paysafe Group).
Relaunching its affiliate program utilizing Income Access player tracking and acquisition software,TIPLIX will primarily seek to grow its sports betting and casino partner services for German and Austrian markets.
Operated by Trusfulgames Ltd, TIPLIX has established retail betting shop presence in Austria and Germany. Tiplix now moves to offer a comprehensive sports betting service for its core markets.
“When we decided to launch a new affiliate programme, we immediately considered Income Access due to its strong reputation among our peers and partners in the iGaming industry,” said Florian Geheeb, COO of TIPLIX.
“As a sports-betting company currently doing most of our business in retail shops, we are looking forward to working with Income Access to make our push into the online sphere as successful and growth-driven as possible.”
The TIPLIX affiliate programme will be managed by the brand’s in-house team of affiliate managers. The team will use the Income Access software’s Ad Serving tool to target affiliate marketing campaigns according to players’ geo-location, language, device and other criteria.
“We are excited to support TIPLIX’s new affiliate programme,” said Nicky Senyard, Managing Director of Income Access.
“Given its presence in a number of European jurisdictions with different languages, our Ad Serving solution and our software’s other features will ensure that its player acquisition via the affiliate marketing channel is maximised.”