Updating the market, industry platform and software provider Tain has announced that it will ‘significantly expand’ its sports betting service by adding an additional 5,000 live sporting events per month.
The market expansion will see Tain cover a total of 50 sports categories, with new markets in curling, biathlon and water polo, as well as traditional major verticals such as football, tennis and US sports.
The expansion of the sportsbook service is the latest development since Tain was acquired by XIN Gaming this July, Tain governance detailed that its market expansion was needed in order for the firm to offer a competitive product for international clients in the saturate European sports betting market.
Mathias Larsson Managing Director at Tain, commented on sports market inventory upgrade: “Tain’s sportsbook is one of the industry’s most established, dating back to 2009.
“The foundation has always been there to offer operators a fully managed sportsbook and a very good margin. What has been missing within the sportsbook is the ‘extras’. Since the takeover we have already added a number of bonus features such as ‘cash out’, that in itself is a very strong feature. Now with the addition of another 5,000 live events per month I can proudly say that we are a strong competitor in the market.”
Larsson further detailed that Tain enhancements would be ready to demonstrated at the upcoming ICE Totally Gaming Conference (London – 7-9 February).