SBC News Voice of the Sports Betting Industry
Eastern European gambling operator Fortuna Entertainment continues to boost its coverage within football by confirming that it has extended its shirt sponsorship of Polish Ekstraklasa football club Legia Warsaw.
Updating the market, Fortuna marketing revealed that following a review of its partnership and brand coverage with Legia, the operator will now extend its official shirt sponsorship for a further three years.
Renewing sponsorship terms, Fortuna will additionally gain heightened exposure at Legia Warsaw’s Polish Army Stadium (capacity – 32,000).
Leszek Haba, Head of Marketing for Poland, at Fortuna, commented on the extended sponsorship
“The last three years has been a period of great success for Legia, and for Fortuna it has been a time where we have positioned ourselves at the top of the Polish betting market. Without the help of Legia, we would not have been able to attain this.
“The extension of our contract shows that both sides aspire to progress further; we wish to help Legia Warsaw to their next sporting success and be an integral part of the club.”
Fortuna Entertainment maintains its commitment to promoting its main betting brand through partnership. Last October the operator was named as official betting partner of the Czech Football Association (Fotbalová asociace České republiky; FAČR)
