SBC News Kambi enters Mexico with Apuestas Internacionales multi-channel services agreement

Kambi enters Mexico with Apuestas Internacionales multi-channel services agreement

Kambi-KristianNylenStockholm Nasdaq-listed betting technology and platform provider Kambi Group (Kambi) has expanded into the Mexican gambling market by announcing that it has secured a partnership with Apuestas Internacionales, S.A. to provide multi-channel provisions for its PlayCity subsidiary.

Agreeing terms with Apuestas Internacionales, Kambi will become the exclusive supplier of betting solutions to 17 syndicated PlayCity casinos, and provide online betting provisions for its digital enterprise.

The full-scale agreement follows a trial period for Kambi, in which the supplier serviced two PlayCity properties with its retail betting solution.

Commenting on the Apuestas Internacionales agreement, Kristian Nylén, CEO of Kambi said:

“It has been a successful year working with PlayCity and we are delighted to sign this agreement. Kambi has shown it can translate its compelling online user experience into its retail offering for PlayCity’s casino customers with its unique over-the-counter and self-service betting terminal offering. We are delighted that PlayCity’s customers are embracing the product and we look forward to not only expanding the land-based distribution but also to going live via online and mobile channels.”

Kambi governance was pleased to continue the firm’s recent form of gaining new client wins, stating that its commercial growth in 2016 was a testament of the firm’s commitment to servicing  tier1 industry clients.

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