SBC News Voice of the Sports Betting Industry
Spanish multi-channel gambling operator Luckia has announced that it has upgraded its online sports betting platform to SBTech provisions.
Updating stakeholders, Luckia management detailed that a new optimised betting platform was needed in order to meet its growth targets for the Spanish market and in order to meet increasing customer demands.
The Galicia-based operator partners with SBTech following a review of industry platform provider capabilities.
Luckia governance further detailed that with its improved price differentiation and greater platform flexibility, the operator would be able to support its increased marketing efforts which have seen Luckia recently sponsor Celta Vigo and Deportivo La Coruna football clubs.
Marcelo Ruiz, Online Managing Director of Luckia welcomed SBTech as platform provider:
“We are delighted to confirm that Luckia is now powered by SBTech’s world-beating sportsbook. We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved. As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”
Richard Carter, CEO of SBTech, backed Ruiz’s comments stating: “Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets. We are very pleased that this exciting and ambitious operator has chosen to deploy our complete tier-1 solution, providing them with a truly world-class sportsbook and the cutting- edge customised systems to drive them to the next level.
