French sports betting operator Betclic Everest Group (Betclic) has informed the market, that it has selected Betgenius (Genius Sports subsidiary) as its lead in-play trading partner across its Betclic and Expekt brands.
The operator informs that it has agreed a three-year deal with Betgenius, which will see it gain more than 130,000 in-play events per annum published across its sports betting verticals.
Betclic governance detailed that the in-play provisions partnership was needed in order for the company to expand its services across its new European target markets (Italy, Belgium and Portugal).
Updating stakeholders Pascal Brouet, Product and Innovation Director at Betclic, commented on integrating Betgenius in-play services
“As part of our product strategy, we are always aiming to increase our offer to the benefit of our punters. Automation of sports in-play is one of the key areas to achieve this goal. Our clients will be able to bet on more than 130,000 in-play events a year. This doubles our live football events and multiplies our live basketball coverage by four. The partnership with Betgenius – thanks to its professional expertise – as well as all our latest and future innovations, will strengthen our leading position in the sports betting industry.”
Jack Davison, Managing Director at Betgenius, commented on the firms latest partnership
“We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers. Our deal with Betclic Everest Group – a recognised pan-European heavyweight of the industry – consolidates our position as the provider of the highest quality in-play trading services in the market.”