SBC News Voice of the Sports Betting Industry
German market bookmaker Bet3000 has confirmed that it will integrate Perform Group’s Watch&Bet live streaming service enhancing its in-play betting market portfolio.
Operated by Malta-based firm IBA Entertainment, Bet3000 will now gain over 18,000 live streams per year including content from La Liga Santander, French Ligue 1, the EFL Cup and WTA & ATP Tennis.
Confirming the partnership, Bet3000 management stated that the live sports content would help the operator improve its player retention and engagement across its digital and mobile platforms.
Perform Group governance were pleased to have secured a further German betting market partner. Andrew Ashenden, EVP Betting at Perform commented on the partnership
“We’re delighted that Bet3000 has chosen to take our combined video & Runningball/Opta powered data service. They are joining at great time, with the Manchester Derby in the EFL Cup and El Clasico coming up in the very near future on video, not to mention ongoing coverage of Germanys’ new world number one tennis star in the WTA. We are confident that the combination of Bet3000’s strong presence in Germany and our industry leading consumer product will signal the start of a long and successful partnership.”
Metin Türk, Marketing Director for Bet3000 backed Asheden’s commented, stating; “We are pleased to announce our partnership with Perform for the Watch&Bet service. It will enable our customers to enjoy live video streams while betting in-play across our multiple platforms including bet3000.com and our mobile apps. We look forward to working with Perform in order to continue delivering market-leading sports betting opportunities and entertainment to our customers.”
