Paddy Power appoints Piers Morgan as Chief Cheerleader for Team USA

Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader.

Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union.

Morgan an avid golf fan asks Paddy Power punters “Why sweat the European nightmare when you can live the American dream?”. The polarising figure further declares his love for all things American including US Presidential candidate Donal Trump.

Issuing a statement on its viral Ryder Cup campaign, Paddy Power marketing commented

“If the annoying, over-the-top cries of ‘get in the hole’ from our friends across the pond wasn’t a good enough reason to support Europe, we thought exposing Morgan as Team USA’s biggest fan would be the perfect deterrent and help drum up more support for Team Europe.

Promoting  previous Ryder Cup campaigns, Paddy Power has used polarising figures such as former UKIP leader Nigel Farage during the 2014 edition of the Golf competition.

The Piers Morgan  viral campaign was written and directed by James Kibbey through Black Shark Media.