SBC News Voice of the Sports Betting Industry
New UK online betting operator Sun Bets, the joint business venture of Tabcorp Holdings and News UK, has launched its online casino offering in partnership with market leading software supplier Playtech.
Sun Bets who officially launched this week, will be complemented by a comprehensive Playtech serviced online and live casino product.
Playtech continues to strengthen its services partnership with News UK online gambling properties. In November 2015, the FTSE-listed software supplier confirmed that it had secured a five-year agreement to services popular News UK online bingo rooms ‘Fabulous’ and ‘Sun Bingo’ properties.
Shimon Akad, COO, Playtech, commented on the partnership with Sun Bets:
“Playtech delighted to be partnering with Tabcorp and extending our already strong, existing relationship with News UK. The fact that Sun Bets has launched our exclusive casino and live casino offerings is a great endorsement of our market-leading products and we look forward to working together to achieve fantastic results now and in the future.”
Adam Rytenskild, COO Keno and Gaming, Tabcorp, said:
“Playtech’s casino and live casino products have proven to be among the best performing in the industry for many years and we’re very excited to have a comprehensive selection of branded games for Sun Bets.
“We are excited about the size of the opportunity that Sun Bets presents and a first-class casino is a crucial part of what we’re offering customers.”
