Online sportsbook JAbet is one which specialises in tennis and this week spirits are high after a record breaking week for the company following the Wimbledon finals.
The operator has grown rapidly since its launch in March 2015, with betting volumes for this year’s Wimbledon up by over 500% on 2015.
This expansion has been aided by the sophisticated proprietary pricing software used by JAbet which, combined with a team of 14 dedicated tennis traders, enables it to offer bespoke odds for every match.
Vincent Leonard, Spokesperson for JAbet said: “We are the only website exclusively dedicated to tennis betting, which is a growth market among regular punters and fans of the sport.
“Our unique business model allows us to offer the lowest margins in the business, with no commission, and we always welcome winners. Unlike many competitors, we will not close or restrict winning accounts.”
JABet should tip their hat to Andy Murray’s as the Scotsman’s success over the past few years has seen British interest in the sport rise significantly.
With his second Wimbledon, and third Grand Slam win overall, JAbet will be looking to capitalise on this trend by attracting more customers to bet on the sport.
Leonard continued: “Tennis is often overshadowed by football and horseracing when it comes to betting, but it offers excitement and instant returns in markets such as our popular ‘next game winner’. By focusing on this one sport, we are able to offer an unrivalled service to our customers, with odds based on genuine expertise and stake-sensitive pricing to maximise bet acceptance.”
In an ever expanding and competitive marketplace personalisation and simplification have been deemed vital ingredients for a bookmaker wishing to attract, and retain, customers.
With its focus on tennis this is something JABet certainly has, and moreover it’s the first sportsbook to offer back and lay bets without any commission.