Betsafe launches Emperor – a new social betting game

Ulrik Bengtsson, Betsson

Betsson’s subsidiary Betsafe has launched the Emperor a new social and innovative native pool betting football game.

In Emperor players score points by predicting events such as the who will score the next goal or the next to see red as play unfolds during a live football match. Players who participate compete against each other to win cash prizes that are pre-allocated from a prize pool. The app is available now for both iOS and Android.

Ulrik Bengtsson CEO of Betsson AB said of the launch: “This initiative is in line with Betsson subsidiaries strategy to be at the forefront in providing great innovative mobile customer experiences. Our subsidiaries have now developed 24 unique mobile apps.”

Jesper Svensson Chief Commercial Officer, Betsson Malta added: “There is an increased demand for games that engage players during the games and therefore we are launching the football version of the Emperor for Euro 2016. I am confident that it will enhance the experience for our customers.”

The first version of the Emperor App will provide all the matches in the ongoing European Championship in France, but will be scaled up with more leagues and features in Q3.

Emperor is available now for players in the main Betsafe markets, including UK, Sweden, Norway and Finland.

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