Has Betsafe created the world’s greatest apartment for sports fans?

Betsafe has gone all out for its latest promotional campaign by creating what it believes to be the world’s greatest apartment for sports fans.

Known simply as the Betsafe apartment and located in downtown Stockholm it includes a 65” Samsung 4k HDTV, two 40” Samsung Smart TVs and an extra tv-screen in the bathroom, rare sports memorabilia, a vintage USA World Cup 94 pinball machine, a huge fridge filled with food and drinks, a PS4, four beds, a hamburger phone and, perhaps most excitingly, a big red ‘goal button’ which promises sirens and confetti.

Betsafe is offering the chance for registered customers to win a stay in this 175 square foot apartment of dreams. New customers are also welcome though they must make an account and deposit at least £/€10.

The bookmaker appears to be channeling the Carlsberg advertising campaigns of old; ‘Carlsberg don’t do…, but if we did..’ and it’ll certainly gain some attention with this prize.

Betsafe became ten years old this year and the bookmaker has come a long way since 2006. It was acquired by Swedish firm Betsson in 2011 and in 2015 it became an official partner of Manchester City, and reached a milestone of over one million customers.

You can have a look round the Betsafe apartment and see if you’d like to win a night for yourself and friends by checking out the official video below: