TAG Media teams up with SMP Partners to offer iGaming affiliate M&A services

Industry marketing and player acquisition consultancy TAG Media has announced that it will provide affiliates with M&A support and acquisition advisory services.

TAG Media announces its new service in partnership with Isle of Man based corporate services advisor SMP Partners. Together the companies’ will advise industry focused affiliates seeking potential acquisitions and exit opportunities.

Led by Managing Director Tom Galanis, TAG Media has over seven years’ experience providing independent advice to affiliates and igaming/betting operators.

SMP Partners recently launched SMP eGaming, a bespoke eGaming Consultancy, at ICE and through the partnership with TAG Media, has extended its services to provide advisory and transactional support to affiliates.

Tom Galanis TAG Media MD commented on the partnership.

“Increasingly we have been getting calls from affiliates looking to explore an exit. With several super affiliates rapidly expanding their portfolios in preparation for floatation and beyond, M&A has never been as prominent in the affiliate space as it is at the moment. Our independent status and huge range of affiliate contacts, together with the expertise SMP Partners offers, we believe we have a service to ensure affiliates maximum value and can expect an optimum deal that progresses smoothly and results in a final sale that pleases all parties”.

Speaking on behalf of SMP Partners, David Hudson, Group Director, commented. “Over the last few years we have seen an increasing demand from gaming businesses for transactional support in M&A activity and due diligence related services. With significant knowledge of the wider gaming sector and the technical and accounting expertise available across our Group we are delighted to be working with Tom and TAG Media to bring these services to a wider audience