Fantasy football start-up Oulala (Oulala.com) has launched its UK monetized platform, allowing customers to compete against other users and in tournaments for real money prizes.
Launched by Malta based entrepreneurs Valery Bollier and Benjamin Carlotti, Oulala is aiming to be the leader in European fantasy sports, with its games designed on player skill rather than luck.
Oulala uses a unique scoring system, created using historical data provided by Opta. The platform is also believed to be the first to offer users the opportunity to make changes in ‘real time’ as games are played.
Users can choose from multiple daily leagues and can choose players from many football leagues, including England, Spain, France and Italy.
The ambitious start-up has raised £1.5 million in venture investment to date from business organisations and business angels including the Maltese Ministry of Economy and Google, which rewarded Oulala as one of the most innovative start-up businesses of 2014.
Founder and CEO of Oulala, Valery Bollier, commeted on the UK launch:
“Today, football fans are looking for the opportunity to interact and adapt in real time; they want to develop and prove their skills and, ultimately, be brought closer to reality. This is precisely what we launched Oulala to do.”
“Our focus now is very much on increasing our user base and overall presence in new markets – the UK being perhaps one of the most important for us. Within twelve months we hope to close on a further £7 million investment, money which will enable us to drive these plans further forward.”