Toronto listed igaming group Intertain continues its market expansion through strategic acquisition by announcing the acquisition of online bingo technology Parlay Group for CAD $2.8 million (£1.4 million).
The agreed deal will see Intertain acquire Parlay Group software source code, plus domain URL’s Bingo.ca. The acquisition of Parlay software sees Intertain boost its online bingo services, having acquired Gamesys, operator of leading UK bingo brand Jackpotjoy.com for $650 million (£426 million).
A bingo white-label specialist Parlay has powered bingo operations for several well know igaming brands since the 90’s. Parlay customers have included NetPlay TV, expect and St Minver G2.
John Kennedy FitzGerald, President and CEO of Intertain commented on the acquisition of Parlay software
“Intertain has acquired some of the leading bingo brands in the world during the past 12 months and it has been our plan to eventually own a proprietary bingo platform to provide the Company with options and flexibility for our current and future business,”
“This deal will immediately enable Vera&John to integrate the bingo platform and additional side games into its existing platform in order to move forward with a bingo offering for its customers.”