SBC News Voice of the Sports Betting Industry
PartnerWins, the affiliate marketing subsidiary of leading Copenhagen, Denmark-based lottery software provider Winners Group, has announced the launch of its new affiliate marketing programme with Income Access, an iGaming marketing technology and affiliate services provider. The new PartnerWins affiliate programme will be managed by Income Access’ in-house team of affiliate marketing specialists using the company’s award-winning software.
Part of the Winners Group, PartnerWins is the licensed and regulated affiliate marketing solutions provider for sister lottery brands 7Lottos and HiperLotto. Their portfolio includes the UK National Lottery, Austria Lotto, French Lotto, MegaMillions and EuroMillions, to name a few.
To celebrate the launch of the new affiliate programme, PartnerWins is offering new customers free Group Play subscriptions for one week as well as a discount of 50% on all Group Play subscriptions.
PartnerWins recognises affiliates as pioneers of the gaming industry and strives to cultivate a collaborative relationship with all affiliates in their programme. Similar to its player promotion, new affiliates will receive free Group Play subscriptions for one week along with a 50% discount on all subscriptions for first-time purchasers.
Members of PartnerWins’ affiliate programme can choose from a variety of commission structures, including tiered revenue share of up to 30%, depending on how many players affiliates refer per month. The programme also offers affiliates cost per acquisition (CPA) and hybrid models.
“We are very happy about partnering with Income Access,” said Martin Janovcik, Affiliate Manager at PartnerWins. “Income Access meets all our reporting needs and more, and we’re certain that their industry know-how will support us in building mutually beneficial affiliate relationships in the lottery vertical and beyond.”
“Winners Group and its affiliate marketing subsidiary PartnerWins are industry forerunners in the lottery vertical,” said Nicky Senyard, founder and CEO of Income Access. “Offering high jackpots and daily draws, PartnerWins provides lottery-focused affiliates with an important opportunity.”
