SBC News Voice of the Sports Betting Industry
igaming content provider iSoftBet has announce the release of its first slot on the Paddy Power site. Available in both flash and mobile formats, the Alice Adventure slot is one of iSoftBet’s most popular original titles and features an array of familiar characters and exciting features like the “Drink Me” and “Pick Me” bonus games.
Paddy Power has been entertaining its customers for 25 years, with over 350 retail outlets and one of the largest online gaming operations in the UK and Ireland. With Paddy Power’s novel and innovative approaches to game promotion and marketing, this development marks a fantastic step in iSoftBet’s continued commercial growth.
Speaking about the agreement, iSoftBet Group Sales and Business Development Manager Luci Apostolou said “We’ve really enjoyed working with Paddy Power in the run-up to this agreement, and the team never fails to put a smile on my face.
“It’s an honour to have one of our top games live on the site and we’re thrilled to provide one of the greatest gaming brands out there with our state-of-the-art online gaming content.”
Conor Leavey, Games Marketing Manager at Paddy Power said “The branded content available from iSoftBet is especially exciting for us, and we’re really looking forward to sharing their brands with our players. These games along with iSoftBet’s original and mobile games will be invaluable assets to Paddy Power, ensuring that we maintain our reputation for providing the very best gaming content on the market.”
