SBC News Voice of the Sports Betting Industry
Playtech has launched Rainbow Riches Bingo the first ever bingo variant of the iconic cross-channel brand, licensed and developed in partnership with Scientific Games.
Rainbow Riches most popular retail slot game, which enjoys huge success in the land-based bingo market, is available today as a mobile and online bingo variant and launches with a £100,000 promotion in the run up to St Patrick’s Day on March 17th.
Playtech’s experienced bingo team spent several months perfecting the product, developing a number of innovative features, and paying particular attention to ensuring the brand’s unique elements and characters remain aligned with the original casino game.
Playtech’s development of the game was mobile-led, first across handset and bespoke tablet platforms, followed by desktop client delivery.
Rainbow Riches™ Bingo includes two new, industry-first, network-based jackpots ensuring a maximum amount of daily winners. Split between gold, silver and bronze prize bands along the games’ ‘Rainbow Road’, the first jackpot is triggered once the correct amount of shamrocks has been drawn.
The second jackpot is triggered on an individual basis via the wishing well bonus. Players select a lucky number and every time their number is drawn, they collect a gold coin. Once a player fills his or her well a bonus is awarded.
Gary Keaney, Head of Bingo, Playtech, said: “I’m incredibly proud to bring such an established brand to the Playtech Bingo network. Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience.
“With such an innovative and mobile-focused product, we have kicked off 2015 with a bang and I’m extremely confident we will continue to build on this throughout the year.”
Jeremy Bowskill, Vice President & Chief Technology Officer – Interactive, Scientific Games, said: “The Playtech Bingo team have done a fantastic job with Rainbow Riches Bingo, adding some highly innovative new features that differentiate the product from our standard player-popular Rainbow Riches bingo side games as well as remaining true to the brand’s original and classic gameplay, bonuses and characters.”
