Casinofloor MD Jack Mizel said: “This has been a long time in the planning and we’re very excited that this day is finally here. We are delighted to have such a world renowned sporting icon join our team.”
Ferdinand added: “I’m really excited to be part of CasinoFloor.com. It’s a great site and I’m proud to be a part of it. I’m looking forward to getting started.”
Casinofloor.com have tapped into Ferdinand’s determination and passion for winning in its ‘Look who we’ve just signed,’ campaign. Casinofloor’s approach promises a new wave in online casino engagement, where CasinoFloor.com will be encouraging their players to engage with them across their social platforms (Twitter, Facebook and YouTube) as well as encouraging them to play online.
Mizel said: “For us it’s about offering a wider experience. We want to be recognised, not only as a world class online casino, but also as a recognisable brand that people want to connect with. Just because we don’t have a front door to greet our players personally, doesn’t mean that we don’t want to connect with them on a personal level. Rio will give us the chance to reach out to them and offer them opportunities to engage with us directly, not only giving us a face, but a voice too.’
“Yes, he’s an inspirational sports icon, but he’s also wonderful with his fans and it’s this personal connection that we were really drawn too.”